Airtable
Great for setup. Abandoned by day 2.
Beautiful structure. Real flexibility. Nobody on the booth touched it once the event started. The data went stale within hours.
About Knowhere
Built by the team that lived it.
Thirteen years of running event presence. Four companies. Every tool tried. Every tool broken. Knowhere is what we wished we had every time the booth opened.
01 / The Origin
The dinner that started it all.
2022. An executive dinner at IBC. The main contact at our largest customer was standing outside the venue. Neither side knew the other would be there.
The account exec who owned that relationship couldn't make the trip. The institutional knowledge of who normally shows up to that dinner walked out the door with him. Calendar invites, email threads, back-channel context, all locked inside one rep's head.
It wasn't a scheduling failure. It was an institutional knowledge failure.
That dinner is the reason Knowhere exists.
02 / The Pattern
Thirteen years of the same problem.
Verizon Digital Media Services. Yahoo. Edgio. Quickplay. NAB, IBC, customer summits for global telcos and streaming companies. Three to four major events a year, every year.
On the booth
13yrs
Running event presence at major B2B companies.
Major events
15/yr
NAB, IBC, customer summits, partner shows.
Peak booth
450+
People on site at our largest activation.
Companies
4
Different stacks, same broken workflow.
At Verizon DMS the booth had 5 meeting rooms, 5 demo stations, and 50+ employees on site. At Quickplay this spring at NAB the team ran 2 rooms and 2 demo stations across Google's and Amazon's booths. The scale changed. The problem didn't.
Calendar tools manage time. Sheets manage data. Nothing managed the intersection of physical rooms, people, demo stations, and customer meetings in one place.
03 / The Tools We Tried
Airtable. Jifflenow. Sheets with one tab per room.
Each one broke in a different way. The pattern was always the same. The tool was fine when nothing was moving. The moment something changed, the tool stopped reflecting reality.
Reps stopped updating it. Notes didn't get logged.
The system of record turned into a system of approximation.
Jifflenow
A point solution we couldn't justify.
Enterprise pricing. Enterprise sales cycle. Reps wouldn't adopt it because it didn't cover the whole workflow. The cost-benefit math never worked.
Spreadsheets
A crime scene by midnight on day 2.
Bent to whatever shape we needed. Then bent some more. Then nobody knew which file was current. Fifteen rows became fifteen versions.
04 / The Build
The pain was real. The moment finally was too.
We dreamed of building this back in 2018. The cost was high. The tech was complicated. The moment wasn't right.
2018
The first dream.
We sketched the product on whiteboards and walked away. The cost-to-build was too high for the moment we were in.
2022
The IBC dinner.
The moment that turned a chronic frustration into a problem we had to solve.
2023 — now
Knowhere takes shape.
A real product replacing the Airtable-Jifflenow-Sheets stack that ate years of our careers.
By 2026 it's no longer a dream. It's the tool we always needed.
Built by the team that lived the problem. Tested at the events that created it.
05 / The Team
The people who lived it.
Founders, builders, and operators who spent years on the booth before building the tool. Knowhere is the product they always wished they had.
Co-founder & CEO
Jason Friedlander
Three time founder with prior exits in consumer and B2B SaaS. At Knowhere he sets product direction.
LinkedIn
Co-founder & CTO
Mike Ory
Technical co-founder who recently exited an AI documents startup. Runs engineering and architecture at Knowhere.
LinkedIn
Co-founder & COO
Evan Geerlings
Spent a decade shipping product at LegalZoom & Spark. Responsible for BD and customer happiness at Knowhere.
LinkedIn
What Knowhere is
Meeting management software for the team going to the show. Not the team running it.
01
Know where everyone is the entire time.
Live visibility on every teammate, every meeting, every room. No more group-chat triage every 20 minutes.
02
Know where they're supposed to be.
Conflicts surfaced before they happen. Schedules that reflect reality, not yesterday's plan.
03
Know where your business should focus.
Every customer, every meeting, every event accounted for. The intelligence that comes from finally seeing the data.
If your booth costs $50K and your meeting workflow is a tab per room, you're who we built this for.
Ready when you are
Coordinate your next event. Zero chaos.
Your first event live in 5 minutes.
14-day trial
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